- Make sure it’s a recent photo. The photo you use on your LinkedIn profile needs

to look like you. If you’re using a photo from 10 years ago, chances are potential

clients might be a little confused when they meet you.

- Keep the quality high. Your LinkedIn profile picture needs to be at least 400 x

400 pixels. Low-resolution images don’t create a good first impression, which is why

it’s recommended that you get assistance from a professional photographer.

- Don’t include others. When you’re building a personal brand, it’s all about you, so

it’s not best practice to include other people in your profile picture. It’s also not ideal

to crop a group photo – it hardly ever looks professional.

- Your face should be the main focus. If you’re thinking about using an image that

incorporates most of your body, think again. At least 60% of your LinkedIn profile

photo should be your face.

- Consider your expression. Your profile photo should represent who you are as a

person. It’s ok to have a professional expression instead of a quirky smile, but try

not to look overly serious.

- Choose the right outfit. The clothing in your photo should be what you wear to

work on an average day. You can’t wear hiking gear when you want to attract

corporate clients.

- Lighting matters. Different lighting will change the look and feel of your photo.

The right lighting will highlight your best features.

- Think twice about the background. A busy background can be too distracting

and take the focus off your face.

By following these basic guidelines, you can instantly make your profile stand out.

Don’t forget to choose the right cover photo too.