Using Visual Content to Tell Your Brand’s Unique Story

Take a Peek at Our HEADSHOT & BRANDING GALLERY

Stories have the ability to inspire, motivate, and touch your audience – people love stories!

Words are obviously an integral part of telling an engaging story, but images can further enhance its effectiveness. Images help your story to stick in the minds of your customers.

The goal of visual language is to move customers into action, to offer an experience that creates an emotional connection.

Building Your Brand’s Story

To start building your brand’s story, it helps to answer a few key questions:

1. Who Are You? To help customers identify with you, get clear on what your personal values are and the kind of people you prefer to work alongside.

2. What Do You Do? What products or services do you offer and how are you different from your competitors.

3. Who Is Your Ideal Customer? Write down who you want to target and the problems you’re helping your ideal customer solve.

4. Why Do You Do It? Why are you ultimately doing what you do or selling what you do? What are your larger goals?

5. How Do You Do It? How do you create and bring your product to market? What are the day-to-day processes involved with it?

Now that you have the answers to these questions, you can begin weaving them into your brand’s story, taking your users on a more detailed journey.

The Power of Visual Storytelling

Now that you have your brand’s story down on paper, you can use photography to tell it and give people the chance to get to know you. High-quality images are attention-grabbing and are far more effective than a simple block of text.

When choosing the photos, you want to use, make sure they’re unique and have the ability to make someone pause and think. You also want to use images that clearly fit in with and convey your story. Ask yourself whether someone could tell you something about you or your brand just by looking at a specific photo.

Lastly, make sure that the photos you use are worth sharing. The more shareable they are, the wider the reach.

Photography is a powerful tool for telling your brand’s story and for sharing more about who you are as a person – just make sure they’re professional. There is something more impactful about quality images that were created with purpose than photos that were snapped with a smartphone. If you want to take your brand’s story and your content to the next level, invest in a personal branding photography session this year.

We offer a variety of branding packages to fit your particular needs. Get started today by contacting us at 678.643.2388 or Cindi@CindiFortmann.com. Our studio is conveniently located in Johns Creek, GA.

GET MORE INFO ABOUT OUR PERSONAL BRANDING SERVICES

We specialize in creating awesome Professional Headshots & Personal Branding Images. Connect with us for more information or check out our Headshot & Branding gallery. Get more information about our Personal Branding Services.

We offer everything from Half Day Sessions to Quarterly Full Day Sessions that give you all the images you need to post on your social media platforms for a full 90 days!

WHAT DO OUR CLIENTS HAVE TO SAY ABOUT US?

Cindi Fortmann Photography is a full service studio, specializing in Professional Headshot, Commercial Photography, Personal Branding, and Portraits. We are located in the heart of Johns Creek, serving the surrounding areas including Alpharetta, Roswell, Milton, Peachtree Corners, Duluth, Sandy Springs, Brookhaven and the Metro Atlanta area.

Leave a comment

0 Comments

Previous Post Next Post

Archive

Go